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TO-DAE CREAMERY
TO-DAE believes that a great way to get to know other people and make connections is through sharing food/desserts because behind every recipe there’s a story to be shared. It aims to provide healthier alternatives for those with dietary restrictions, so they could be included and share the same sweet indulgence as others.

Vision
It was created to be a way share delicious, traditional Mexican desserts without the hassle of sharing all the steps and instead provide these sweets in the delicious form of ice cream.
Industry
Food Retail
Food/Beverage Service
Dairyu Production
Services
Branding
Brand Identity
Package Design
Logo Design
Role
Lead Designer
Tools


VISUAL RESEARCH

BRAND MARK PROCESS

BRAND MARK PROCESS




FONT STYLES & COLORS
Soleil
Light
Regular
Book
Bold
Aa
Primary
Secondary
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C: 95 M: 94 Y: 1 K: 0
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C: 0 M: 50 Y: 0 K: 0
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R: 240 G: 80 B: 36
C: 0 M: 84 Y: 99 K: 0
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R: 204 G: 204 B: 100
C: 23 M: 10 Y: 75 K: 0
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R: 187 G: 216 B: 241
C: 25 M: 7 Y: 0 K: 0
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R: 247 G: 238 B: 229
C: 2 M: 5 Y: 8 K: 0
HEX: #F7EEE5

ICONOGRAPHY
SOCIAL MEDIA

VISUAL COMMUNICATION


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