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TO-DAE CREAMERY
TO-DAE believes that a great way to get to know other people and make connections is through sharing food/desserts because behind every recipe there’s a story to be shared. It aims to provide healthier alternatives for those with dietary restrictions, so they could be included and share the same sweet indulgence as others.

Vision
​It was created to be a way share delicious, traditional Mexican desserts without the hassle of sharing all the steps and instead provide these sweets in the delicious form of ice cream.
Industry
Food Retail
Food/Beverage Service
Dairyu Production
Services
Branding
Brand Identity
Package Design
Logo Design
Role
Lead Designer
Tools


VISUAL RESEARCH

BRAND MARK PROCESS

BRAND MARK PROCESS




FONT STYLES & COLORS
Soleil
Light
Regular
Book
Bold
Aa
Primary
Secondary
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C: 95 M: 94 Y: 1 K: 0
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C: 0 M: 50 Y: 0 K: 0
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R: 240 G: 80 B: 36
C: 0 M: 84 Y: 99 K: 0
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R: 204 G: 204 B: 100
C: 23 M: 10 Y: 75 K: 0
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R: 187 G: 216 B: 241
C: 25 M: 7 Y: 0 K: 0
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R: 247 G: 238 B: 229
C: 2 M: 5 Y: 8 K: 0
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ICONOGRAPHY
SOCIAL MEDIA

VISUAL COMMUNICATION


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